Nicola Robinson

Global Sustainable Sourcing, McDonald’s Corporation

Nicola is a Senior Manager on the global sustainability team at McDonald’s Corporation. She currently leads a cross-departmental global project team with the responsibility of defining chicken sustainability for McDonald’s restaurants around the world. She also represents McDonald’s on, and Chairs, the Sustainable Agriculture Initiative Platform Beef Working Group, which is working to support measurable positive impacts on beef sustainability. Nicola is a qualified Veterinary Surgeon and holds a master’s degree in Environmental Technology from Imperial College London.

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Using McDonald’s Scale for Good: A Focus on Chicken Sustainability

As one of the world’s largest food companies, McDonald’s wants to use its scale to impact key societal issues for the good, including sustainable sourcing for food and packaging.  As part of this commitment the company, in partnership with the World Wildlife Foundation, identified six priority products on which to focus, including chicken. In 2016, McDonald’s established a cross-functional team to advance a chicken sustainability strategy across key areas of antibiotic stewardship, improved welfare outcomes, and sustainable feed.

Nicola will describe McDonald’s holistic chicken sustainability strategy, including how McDonald’s is partnering with academics and major suppliers to support pioneering research into alternatives to soy in chicken feed.